This goes back to something I wrote in about years ago in this post titled; Learn to dance.
For a brief recap: I argued that the Recording Industry Association of America (RIAA) had dropped the ball when it came to the digitization and distribution of music. Worried about losing their cash cow, those little silver CD distribution mechanisms. The RIAA attempted to keep digital music (a.k.a. MP3s) locked up until they could design an end to end security and distribution mechanism.
I based my argument on one fact; that in business – we can’t stand still. We can’t wait for perfection, or what I called the long jump – hope all the stars line up and make the huge leap. Of course, this leap failed, Napster proved that. And fast forwarding ahead a few years, the RIAA has even lost leadership in its own industry as Apple’s iTunes is the dominant music distribution method.
In that case I argued that a long jump of attempting to reach perfection was a flawed strategy, that a preferable strategy, really the only strategy, is to take a small step, pause, pivot, step again, pause, review, and then step again. Sounds similar to a graceful waltz doesn’t it?
Let’s compare that RIAA post with a quote taken from the September 3 print issue of BusinessWeek titled; How ESPN Ate Sports. In that article, and writing about the advances in mobility that ESPN is pursuing, the author wrote;
“… in other words, ESPN has invested in creating content for platform before business exists to support it.”
And then later on in the same article;
“…we weren’t afraid of cannibalizing our television business if the fans liked it even though the ad serving technology just isn’t ready yet.
Reflect on that for a moment. Even though the ad serving technology just isn’t ready yet. Taking the small steps, pausing, and reflecting on the possibilities.
Small steps, pause, adapt. Just like a dance.
Image Credit Wikipedia