The term ‘small to medium enterprise‘ covers a lot of ground. (perhaps too much) This SME or SMB category of businesses covers a broad range, from owner / operator solo-preneurs, through micro-businesses with a handful of employees, and right through to organizations with a hundred employees and revenue in the millions.
And this post is for you solo-preneur or micro-business sized ladies and gentlemen. More specifically those of you in a ‘low technology’ field. I am using a generalization here, and I fully realize that generalizations are generally inaccurate! But in general, a solo-preneur who builds Internet Web Sites will often have more of an understanding of web marketing and knowledge of a strong web presence than a solo-preneur electrician, mover, or plumber.
But it should not be that way. And here is a ‘low technology’ micro-business that does understand this.
The Story
Simply enough – I was trading in my old car for a new one. And like many of us, with a hundred thousand kilometers (62 thousand miles) and a few years of kids, dogs, and all the chores that our cars do for us, it was pretty dirty. From dog fur and coffee stains on the seats, salt stains on the carpets, to dirt from the potted plants we bought last spring in the trunk.
Before talking a trade in prices, it definitely needed a very, very, thorough cleaning.
I did what most of us do; I used the Internet to search for automobile detailing in my region.
And what did I find?
Right at the very top of the search results were these guys, in2detail
Take a look at that link, right from the start – photographs, great colour, lists of services from fleet to RV detailing. And the Call Us right at the top of the page.
Needless to say – I called them. And yes, the work was as good as the web site.
The micro-business takeaway
People will be searching for your product or service – don’t make it impossible to find you.