In baseball, batting .500 is pretty good right?
In basketball or hockey, staying above .500 pretty well guarantees at least a run at the playoffs.
But?
Doesn’t that still mean that the remaining .500 were failures?
There is a quotation that I have heard attributed to hockey legend Wayne Gretzky that states; ‘You miss 100% of the shots that you don’t take’
Yet in many small to medium businesses, any hint of the term failure causes organizational apoplexy, stroke, and other defense mechanisms.
Narrowing down Failure
First, lets get one big thing clear, there are failures of ambition and there are failures from sloth or laziness. Quite simply, they are not the same. The latter failures imply apathy or ignorance. The former does not, the former implies an attempt to move forward in learning or understanding.
Some time ago I remember reading that the direct mail marketing companies were masters of controlled failure. It could be as simple as two or more different pieces of content per mailing, and including differing response codes to each piece. Then based on the response of each piece, work at improving the next mailing.
Simply enough, the concept of learning from failure is built into the feedback cycle.
Written in the Economist, this quote emphasizes this concept;
Amy Edmondson of Harvard Business School argues that the first thing they must do is distinguish between productive and unproductive failures. There is nothing to be gained from tolerating defects on the production line or mistakes in the operating theatre.
The SMB Takeaway
Developing your business as a learning organization is important, test, then iterate. Consider it like a classical dance, you step, you pause to review, and you step again. Within businesses that develop technology, we often use the term fail fast. Test an assumption with minimal time and expense, then move onto the next test. At the same time though, there is not much point in attempting the fail fast if you fail to learn from your mistakes.
So plan to take the shot, but assume that you will be lucky to get to .500, and design what you are doing to incorporate the results into your feedback loop.
Photo Credit: Ed Yourdon’s ‘Little League Baseball’ via Flickr


