We discussed doing a survey about a tool supplied to a customer, not to be used by the customer, but to be used by their customers.
One chap who is already overloaded was asked to make these calls. As he is busy, I suggested that we use existing capabilities to email a survey request.
The Company President denied that with one excellent observation;
We are on a first name basis with these guys, I want to keep it like that
He could not have picked a better answer.
Technology can do wonderful things, but some times face to face and a First Name basis wins hands down.
Photo Credit Zach Taylor via flickr
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