Big Balls Beat Brains and Budgets-A Book Review

Posted by elliotross on March 29, 2009 Leave a comment (0) Go to comments

Andy Nulman gave away copies of his book, Pow! Right Between the Eyes: Profiting from the Power of Surprise and I was lucky enough to be included.

If you are a marketer, read this book.

Pow! Right Between The Eyes

If you are an entrepreneur, read this book

If you are a business manager, read this book.

The presentation is engaging, fresh, and worth reading for entertainment value alone.

But don’t get me wrong, the subject of this book is serious. It is about generating the buzz, the word of mouth, that drives people to your brand through the art of surprise.

Andy uses his own experience and research to demonstrate that when skilled marketing uses the element of surprise, it hits you, the consumer; Pow!Right Between the Eyes!

I do have one bone to pick with Andy, right from the beginning of the book, he expresses his fondness for hockey. Then talking about Web 2.o and YouTube;

..In a Web 2.0 devoid of surprise, YouTube would be as interesting as your parents’ Super-8 home movies (which are probably also there, but mercifully ignored).

Well Andy - SURPRISE! - My parents Super-8 video includes some of these guys;