Mitch Joel at the Six Pixels of Separation blog pointed me to Andy Nulman’s blog as he is giving away copies of his new book; Pow! Right Between The Eyes! – How To Profit From The Power of Surprise.
There will be a surprise I am sure.
Mr. Nulman is famous (or infamous?) for launching the Just For Laughs Comedy festival.
Andy,
Consider it mentioned 
And consider this a reply! Thanks Elliott. Book should be there in a few weeks. Sure about further surprises? Hmmmmm…
–Andy